A group project between Marielle Benedicte Blaalid and myself. A rebranding for VeloLove, a national urban cyclist festival taking place in Italy.
Riding a bike give you the opportunity to see the world from a different view. Using a bike gives you a unique feeling of freedom, you are in charge of where you are going, how fast, and how far.
Our vision is to make the bicycle a trend icon. We want people to chose their bike rather then their car or public transportation. Our goal is to encourage people to use their bike in their everyday life, we want to show how using the bike is cool, and urban.