HOOK is a group project between Aleksander Bonden Isachsen, Marielle Benedicte Blaalid and me, Ingrid Andersen. The brief: A realization of an creative object, by using objects found at home or in our daily life. We were to create a product and give it an identity through branding.

Our concept is concentrated on redesign. Redesign is about making a change to the structure and the function of an item in a different way from the original design. Designing an existing item, in another way. Redesign gives old things a new life, a new form.